Aviation accounts for ~2.5% of global carbon emissions annually, yet environmental-friendliness is rarely a factor travelers consider when purchasing flights. Even if environmental-friendliness was a consideration, consumers almost always choose the cheapest option, even if it isn’t the most environmentally-friendly option. Given the demand for air travel is increasing by 4.3% annually, the mainstream lack of awareness of the harmful environmental impacts of air travel will likely accelerate climate change and threaten any effort to reduce carbon emissions.
This product will track air travelers’ carbon emissions based on their specific flight choices, increasing awareness of their own carbon footprint and encouraging sustainable practices.